Marketing 101, 102, 103...Martin Lindstrom's Buy-ology: Truth and Lies About Why We Buy examines how our brains respond to ads. The 'truth', according to the author, is not in what we say -- it's in our brain waves!
Business Week journalist Stephen Baker offers The Numerati. This book explores how online and credit card use -- even a phone call -- might end up in a geeky math formula that discloses something about our interests, habits, and preferences.
Both of these books are sure to be interesting reads for e-commerce or marketing professionals, general readers concerned about privacy, and frankly, anyone who enjoys scientific, mathematical or... dah, dah, dah... conspiracy theory.
