Beatrice Fox AuerbachA Woman in Business: The Life of Beatrice Fox Auerbach by Virginia Hale presents the success story of Hartford’s famous CEO for G. Fox & Co.
Once Beatrice Fox Auerbach (1887-1968) took over as Chief Executive in 1938, the rest, as they say, is history. Not only did Ms. Auerbach make business history as an outstanding female executive in what was then a man’s career, but in today’s world she would still be considered a legend. Her track record included support for the advancement of women and blacks, as well as a highly visible backing of arts and education in Connecticut.
In the days when department stores were just that -- departments with a wide variety of merchandise available for sale under one roof -- the high quality of customer service offered in these market stalls where customers could find just about anything contributed greatly to the reputation of this retailing family.
With its sterling reputation, G. Fox & Co. was nationally known as the largest privately-owned department store in the United States. Ms. Auerbach’s business practices resulted in well-deserved praise, and honorary degrees. A great slice of Connecticut history, this book is a real treat.
Post by Bev Simmons
